Welcome to the age of attention deficiency where everybody wants to be entertained educated and engaged in a 59-second stupid really in this era of low attention spans creating a marketing.
The campaign that grabs and holds the attention of your Target customer is becoming extremely challenging but if you’re reading this article then you don’t have to worry because I’ve broken down for you six marketing strategies that are bound to work in 2024.
Education Marketing Strategy:
So let’s get started with the first marketing strategy that is bound to work for your customers in 2023 the first one is education marketing for credibility building think about it when you give knowledge when you give Solutions
You are giving people an insight into the expertise depth of your content and your capability and that automatically establishes credibility in the minds of your Target customers about you creating educational content informational content when you’re giving solutions to Your target customer’s needs and desires problem pain points fears and Fantasies is a great way of establishing credibility and creating curiosity in the mind of your Target customer about your product or service.
The first strategy that’s bound to work this year now once you start educating consistently the natural next step is to turn the people who resonate with your content into your community.
Community Marketing Strategy:
The second marketing strategy that is bound to work is community marketing for building relationships with your Target customers the idea behind Community marketing is simple this is where you bring those who resonate with you who respond with you.
Who engages with you in a closed group it could be a Facebook group or a WhatsApp group a telegram group a third-party app or your bespoke app where you’re bringing the people who resonate with your content and you’re engaging with them in a deeper manner you’re either engaging with them through events.
Through podcasts, talk shows group discussions through meetups where you’re able to build a meaningful relationship with them with not just you but your business your products your services, and your brand.
Contest Marketing Strategy:
As you nurture the relationship with Your target customers in your communities one of the great ways of creating High engagement and high energy is using contests a great way of engaging your audience and increasing their participation in your product.
With your brand and also adding a little bit of fun and spice in that relationship of engagement you could run a variety of contests based on the tone of your brand and the type of your product or service you could run quizzes trivial or even Talent-driven contests.
When your Target customer is participating to win something and the reward could be your products your services your memberships anything that you’re offering to your Target customer the fact is simply that people love to participate people love to win so run contests based on the tone of your brand so that your Target customer gets an opportunity to win something from you.
Entertaining Marketing Strategy:
This is a strategy that is bound to create engagement and that’s why it’s on my top six strategies for this year apart from running contests to engage your customers another marketing strategy that is bound to work is entertaining your customers because think about it people love to be entertained most people are online to be entertained Educators like I just come in the way and educate them in the middle of their entertainment.
Entertainment helps in grabbing attention but if you are choosing entertainment as a strategy to grab the attention of your Target customers one of the things you need to keep in mind is just entertainment go with the tone of your brand because think about it If you are a serious business you’re a B2B business you can’t keep a whiskey glass on your head and do a reel you can’t dance on kacha badam that just won’t go down well with your target audience but on the other hand, if you are a fashion brand accessory brand a kid’s brand anything that is b2c that can be carried off in a fun Spirit then entertainment.
Is it a must-do strategy for you when it is? comes to grabbing the attention of your Target customers now while I have shared with you these four marketing strategies that are bound to work for your business in 2023.
One important observation I have had so many businesses that put effort into marketing is not able to sustain marketing because they’re not able to generate the right kind of
returns from marketing and the reason for that is that the business model has gaps like it’s a low-margin business a slow payment business or it is a business where there is an inconsistent cycle of sales now if you have any of these challenges then my invitation to you is to be a part of my two-and-a-half-hour business success Workshop where I break down for you what are the leakages that you need to fix in your business before you start marketing.
Customer Reference Marketing Strategy:
The fifth one is the most obvious but one of the most untapped marketing strategies that tap into your customer reference if you have an existing Happy customer have you done the basic Act of asking them for references most people don’t most people do not have a structured system or mechanism to tap into the networks of their existing happy customers and even if they ask their customers they ask their customers for referrals
As though they are standing with a begging ball in front of their customers please understand this if you have existing happy customers it is your right to go out to them and reach out to them and ask them to open up their networks for you and if you do this in a focused manner you will realize the high probability you don’t need any of the other marketing.
Strategies for your existing happy customers know enough people who may require your products or services and the chances of closing a referral generated from your existing happy customer is 66 percent higher than any other marketing strategy so make sure you tap into the networks of your existing happy customers.
Networking Organizations:
The sixth and final strategy that every business needs to use to optimize the returns from their marketing and that is especially if you’re a small and medium business owner to be a part of a business referral networking organization.
I want you to look at joining at least two business networking organizations so you can leverage from the networks of these business networking organizations now one of the things you need to keep in mind when you join a business networking organization is you have to go with a clear Focus that you are there for marketing and generating leads for your business.
You’re not there to sit and grow that organization just because you’ll get some signal significance and you’ll be rewarded or recognized by that organization remember joining a business referral networking organization is a marketing strategy making that business.
Referral networking organizations your business and helping them get more members is not your business so stay focused and Leverage The Power of business referral networking organizations these are the six strategies that are bound to work for any micro small medium Enterprise.